How to make the phone ring with the right marketing!
Learn what types of marketing work; where and who to market to and how to look after your existing customers. Real life examples from a real business owner.
This webinar was originally held on April 10th, 2019.
This webinar is an ideal course for Australian, New Zealand and American Carpet Cleaners looking to improve their earnings in carpet and upholstery cleaning.
Duration is approximately 1.5 hours and includes:
What types of marketing work?
We will outline the most effective types of marketing including pre-sale and post-sale efforts
Where and who to market to?
Where should you focus your marketing budget and how to gain maximum impact for the spend
Looking after your existing customers
It costs 6 to 7 times as much to gain a new customer as it does to keep an existing one so we will look at the best ways to look after your existing customers
Real life examples from a real business owner
All content is from our own business we built from nothing to a $1.6 million per year turnover for carpet and upholstery cleaning
With over 20 years in the cleaning and restoration industry Garry Carroll has developed his expertise and knowledge base through training and his personal desire to embrace new technology and cleaning and restoration techniques.
Structural drying training through Steve Swan IICRC, Kurt Bolden/Rachael Adams- Hydra lab IICRC, Chuck Dewalt American Drying Institute ADI, Robert Spencer British Damage Management Association BDMA, Ernie Storer Inject-dry Systems, A Master Textile Cleaner and Restorer through the IICRC, Master Rug Cleaning Technician training through Aaron Groseclose and Ellen Amirkhan. Trained with Bridgepoint systems and Piranha marketing.
Together, Garry Carroll and Lorelle McCulloch successfully operated and managed one of the largest Cleaning & Restoration companies in South East Queensland, Australia during 1995-2015. Building the business from 1 vehicle to the largest business in the industry in South East Queensland.
Read more about Garry's business career and training portfolio on our website.
We offer our customers real life knowledge & experience which enable you to change your thinking on how you can improve your customer experience which will improve your business.
Master Instructor